RMD set to sue JUMIA Over Unauthorised use of His Photo

Award winning Nollywood actor Richard Mofe Damijo is currently in a legal drama with Jumia Nigeria over the unauthorized use of his image to promote products on its site.

According to the veteran actor’s publicist,  Jumia Nigeria used his photo on ‘Jumia Fashion’s Instagram page without the actor’s permission.

The image used by JUMIA

According to RMD’s publicist, the unauthorized use of RMD’s image by the online fashion and beauty retailer has been ongoing for a while and has had the effect of portraying to unsuspecting customers that Jumia enjoys the patronage and endorsement of RMD.

He believes that the unauthorized use of his image to promote Jumia products and website has enhanced brand awareness about Jumia’s fashion line at his expense. 

The Diamond Ring actor is said to have asked his lawyer, Mena Ajakpovi of Messrs. Abraham & Co. to engage Jumia on the matter but they have been defiant and unapologetic.

Even though they admitted to taking the images from the actor’s Instagram page, they claim there is no copyright infringement case since the image was on a public platform. Jumia has since taken down the photo but RMD’s lawyer stated that they have shown no remorse nor offered any conciliatory compensation.

Jumia’s behaviour has caused the actor to pursue a lawsuit against them for punitive and exemplary damages for the infringement of his image rights. Jumia is yet to release a statement on this.

Source: DG