Social media is a gift and a curse which means that anyhow we look at it there’s no denying that social media has far-reaching benefits for corporate and individual brands just as it has its problems, particularly in the way it affects personal relationships between partners.
While relationships between partners need to be kept off the radar for the possible challenges publicity could pose, there’s no gainsaying that celebrities and public figures need to keep their private lives and affairs completely off social media as much as out of the glare of the media in every way possible.
In furtherance of this, it comes as a little more than shocking that celebrity marriages in Nigeria have not lasted because the parties involved do not seem to understand the workings of the media and what to put out or keep secret.
Having issues in relationships is as inevitable as roses are red and grasses are green, but what we must do as a people is to be smart enough to rise above the little things that ensure we lose it when faced with critical situations.
When a person attains celebrity status and has a massive following as well as represents corporate brands or has possibilities of representing a brand, it is important to watch his or her image judiciously. It is important to keep private affairs out of the public’s reach, leaving the people guessing pretty much for the most part of things, and it is wise to know at what point to stop talking. These are important points to note, very important points.
